The musician Mário de Andrade, — the name behind the band Feeling Jazz — has always been in partnership with other musicians in various events. It was in 2013 when he decided to search for a branding identity for the name of his own band, looking to break into the music scene.
In the creation of the brand symbol, the concept was to create a monogram resembling musical notes, which was simply constructed by performing some minor type changes, making it more characteristic without losing its elegance and preserving parts of its original appearance.
As for the logo, I wanted to escape using the obvious and traditional serif fonts.
Following the proposal of jazz music that developed with a mixture of musical traditions, I sought to incorporate this within a monogram, preserving a classic and elegant type with a sharper geometric line, and the font Landmark Regularperfectly fitted this bill which best encompasses a blend of traditional features with modernism.
O músico Mário de Andrade, — o nome por trás da banda Feeling Jazz — vem criando um destaque sempre em parceria com outros músicos nos mais diversos eventos. Foi quando em 2013 ele resolveu buscar uma identidade para o nome de sua banda, procurando realmente se lançar no cenário musical.
Na construção do símbolo para compor a marca, a ideia sempre foi criar um monograma que lembrasse notas musicais, o que de forma simples, foi bem resolvido realizando algumas pequenas modificações na type deixando-a mais característica, sem perder sua elegância e preservando pontos de seu aspecto original.
Já para o logotipo, busquei fugir um pouco do óbvio onde poderia se manter as tradicionais fontes com serifas.
Seguindo a proposta da música Jazz que se desenvolveu com uma mistura de tradições musicais, busquei incorporar "dentro" de um monograma que preserva um traço clássico e elegante, um tipo que traz uma linha mais aguda e geométrica, a fonte Landmark Regular manteve perfeitamente esta aproximação que abrange uma mistura de características tradicionais com o modernismo no seu melhor.Branding2013
PIPAA is an acronym for Projeto de Introdução dos Problemas Ambientais AtmosférIcos, an university extension’s project proposal aiming to introduce air pollution environmental issues to students from elementary school. The acronym is an allusion to a Brazilian popular flying toy, PIPA (kind of kite), which working principle is based on an atmospheric physical process critical to cloud formation in the tropics, convection.Branding2013
Marcelo Sazo is brazilian designer born in Ceara, in the northeastern part of Brazil. He has done a graphic designer course at Faculty of Technology - Senac in Goias / Brazil in 2010. Nevertheless, his experience goes beyond the academia; since 2009 he works as a volunteer at World Christian Mission. Through this work, he has helped this organization to achieve its main goal: the union among christian people.
In 2010 he started working at a Photo and Video Production. This experience helped him to get a more refined vision about photographics and image edition. Currently, his art direction, as a whole, is more sophisticated. His visual perception of Design is classical and modern, seeking the minimalism in order to emphasize the quality and esthetics of his work.Branding2013
Diana Novais aponta seu olhar para mulheres com uma visão clássica e elegante, oferecendo coleções que proporcionam uma sensação única de estilo.Branding, Fashion2013
Over the recent years the brand Renya Freire has stood out for its unique and distinctive design in the production of accessories for any and every occasion, be it casual or elegant. Today the brand is synonymous of beauty and good taste.Branding, Fashion2013
Brand identity IR – Italo RodriguesBranding2011
Sara Viana Clinical Analysis LaboratoryBranding2013
Diary of an Escaped Sex Slave
Sreypov Chan, a young Cambodian woman with a feisty laugh and a love of Kelly Clarkson songs, has a recurring dream: She's being chased by gangsters. They catch her and throw her into a filthy, cockroach-infested room. She knows what will happen next: She will be tortured — whipped with metal cables, locked in a cage, shocked with a loose electrical wire — and then gang raped.
Sreypov has lived this dream.
When she was 7 years old — an age when most girls are going to slumber parties — she was sold to a brothel in Phnom Penh, Cambodia's capital city, to work as a sex slave. The woman who made the sale: her mother.
For years, pimps forced Sreypov to have sex with as many as 20 men a day. If she didn't meet her quota, or if she tried to run away, she was punished in unthinkable ways — burned with a hot poker, covered with biting insects. And worse. "I wanted to die," she says.
Sreypov is among the lucky ones. At age 10, she managed to break free of the brothels and start a new life. Today, she's ready to tell her story, talking openly about her enslavement and escape, and about coming to terms with her dark past.
As shocking as Sreypov's tale is, she's not alone. More than 12 million people are now victims of forced prostitution and labor across the world. The buying and selling of humans is a $32 billion global business, according to the U.S. State Department's 2009 Trafficking in Persons Report.Art Direction, Editorial Design2013
Flecheiras beach is one of the most sough after beaches on the west coast of Ceará which has beautiful landscape, peacefulness and good structure. Located 130 km of the capital Fortaleza, this paradise has coconut trees, good winds and natural pools. It is a rustic place, less explored that other beaches of the state, though offers a lot of comfort.
The cove of Flecheiras is beautiful and most of the small boutique hotels are close to the beach. During the day, at the beach, there is people walking, playing soccer, taking a long bath or talking with fisherman that just came from the ocean.
Between the dunes in Flecheiras, there are perfect ponds to take a bath on the first semester of the year. It is like that on the Sunset Dune, very well visited in the late afternoon and close to the main area of the city, where it is possible to go for a walk or on an atv. Carved by nature, The Indians Stone is a place where one can have a panoramic vision of the beach and earned that name for being an privileged observation point by the Indians that habited that area on ancient times, as told by people that live there. The beach still have many tents that offer typical dishes of the region, like fried fish, grilled stingray and other crustaceans. Most of the tents is integrated to the small boutique hotels. At night, the beach remains peaceful and with options for a tasty and even romantic dinner.Fine Arts, Photography2013
Original idea and inspiration for redesign:
Make Believe by Alicia | ahreesha.tumblr.comGraphic Design, Print Design2012
Smoke kills.Graphic Design, Print Design2012
Na décima milésima tentativa houve Luz! Esta é uma homenagem a Thomas Alva Edison, o inventor da lâmpada elétrica incandescente. Thomas Edison, inventor norte-americano, tentou cerca de 10 mil vezes antes de finalmente descobrir a luz elétrica.Graphic Design, Print Design2011
Help Japan posters
Posters dedicated to the lives lost and those injured.
Friday, March 11, 2011 at 05:46:24 UTCGraphic Design, Print Design2011
Drink milk.Graphic Design, Print Design2011
PaperCraftGraphic Design, Typography2011
Esta é uma homenagem a todos os Médicos do Brasil e do mundo por este 18 de Outubro tão especial.
This is a tribute to all the doctors in Brazil and the world for this 18th of October so special.Graphic Design, Print Design2011